Create multiple App Store screenshots at once with Rotato

Building and launching an app is exciting, but development is only half the work. You also have to market your product—and for apps, App Store Optimization (ASO) is a big part of that. And what’s one of the most essential elements? Your app’s screenshots.

High-quality, on-brand visuals can be tedious to create; simple screenshots won’t cut it. To drive downloads, you want to use realistic mockups. With Rotato, we’ll show you how to quickly generate all your App Store images in just a few clicks. So you spend less time designing and more time focusing on your actual release.

How to generate all of your App Store screenshots in one go

Before you start, make sure you have the Rotato App installed and your screenshot designs ready. These should be UI images or mockups you want to showcase inside a phone (or tablet) frame.

1. Open the Rotato App on your Mac.
2. Drag and drop all of your screenshots.
3. In the size dropdown, choose Snapshot all iPhone sizes.
4. Also, choose Use file name as label if you want Rotato to set the top label automatically.
5. Choose a folder for your files.
6. Click Reveal to see your files. You can now drag them directly into App Store Connect.

There are a few differences between the iOS and Android App Stores when it comes to app store screenshots.

For iOS, you can include up to 10 screenshots, and for Android, you can include up to 8. The sizes vary a bit, so check out the official requirements for what’s needed. Here’s the link for the Apple App Store and the link for the Android Play Store for you to check.

Also, iOS allows you to attach preview videos of 15–30 seconds, which must be device-recorded. On the other hand, Android lets you attach a YouTube promo video link, and they’re more flexible when it comes to how it’s animated or styled. So if you’ve got it, don’t hesitate to use it.

Other ASO factors to consider before submission

ASO is not rocket science. Before every release, make sure you cover all of the pointers below to ensure you reach the right audience for your app.

App name/title

The Apple App Store allows you to have up to 30 characters, whereas the Android Play Store allows up to 50. This is one of the most important ASO elements: start with your app name, followed by some benefits or keywords that you want users to use to find your product.

For example, Headspace, the popular meditation app, uses Headspace: Meditation & Health for its title.

Subtitle (iOS) and short description (Android)

This is the short description that goes below the title. iOS gives you another 30 characters, whereas with Android, you can go up to 80. Use this space to add even more benefits, feature highlights, or emotional payoffs. Think of it as a tagline or call to action, and make sure it flows nicely with your title.

Oh, and remember to include such benefits in your app screenshots that you generate as well.

Going back to the Headspace example, they use:

• Headspace for Meditation, Mindfulness and Sleep on Android (longer)
• Sleep, Calm Anxiety & Stress on iOS (shorter due to the character limit)

Long description

Both App Stores give you 4,000 characters here—so go wild. Lay out all of your features, what the app does, your mission, etc. If you’re unsure where to begin, start the storytelling by following this structure:

1. Start with a short summary: What’s your vision for the product?
2. List out all the features in a nutshell, explaining what each one does.
3. Talk about different use cases and personas: Who are the ideal users? What pain points do they have?
4. Still got space? Talk about your differentiator. How does your product stand out in your industry? Throw in a quote if you like.

Additional details

Make sure to go through the App Store description page and fill out everything applicable. On iOS, you can enter keywords related to your app, promo text, as well as a What’s New section, where you can inform users about each and every release. Doesn’t matter if you’re squashing bugs or releasing a significant new feature; make sure to always include this text with every update.

Have fun generating App Store screenshots, and best of luck with your app release!