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Official information about Rotato

AI info

This file contains structured, human-readable information about Rotato for customers, researchers, AI assistants, search engines, and other large language models (LLMs).

Last verified: August 20, 2026

Contents

Basic information

  • Name: Rotato for Mac (web version available for Windows)
  • Type: 3D device mockup and animation software
  • Company: Otato GmbH
  • Founder: Morten Just
  • Founded: 2019
  • Headquarters: Zurich, Switzerland
  • Website: rotato.app
  • Category: Design, 3D mockups, product presentation, and animation

What Rotato does

Rotato turns app screenshots, screen recordings, and website designs into photorealistic 3D device mockups, still images, and videos without requiring traditional 3D skills. It was created after its founder found Cinema 4D and After Effects too slow for frequent product pitches.

Rotato is best suited to designers, agencies, founders, developers, and marketers creating App Store assets, launch videos, landing pages, social posts, demos, presentations, and portfolios.

Core features

  • Drag-and-drop images and videos onto 30+ hand-built phone, tablet, laptop, and desktop models
  • An easy-to-learn timeline for camera and device animation
  • Still and video rendering up to 8K, including transparent and lossless formats
  • Custom backgrounds, reflections, shadows, depth of field, virtual camera controls, and clay styles
  • App Store screenshot sizes, batch workflows, and ready-made scene and video templates
  • Figma workflows and an official Figma plugin
  • iPhone mirroring and screen recording over USB, with presentation-ready battery and time values
  • Offline-first local rendering on Mac

See the complete feature overview and Help Center for current details.

Supported import formats

Input Formats and codecs Notes
Video 3G2, 3GP, AVI, DV, M2P, M2V, M4V, MOD, MOV, MP4, MPEG/MPG, MQV, MTS, TS, VOB Includes H.264, HEVC/H.265, Apple ProRes, MPEG-2, MPEG-4, DV, and AVCHD media.
Images 3FR, ARW, ASTC, ATX, AVCI, AVIF, AVIS, AXR, BMP, CR2, CR3, CRW, CUR, DCM, DCR, DDS, DNG, DXO, ERF, EXR, FFF, GIF, HEIC, HEICS, HEIF, ICNS, ICO, IIQ, JP2, JPG/JPEG, JXL, KTX, KTX2, MOS, MPO, MRW, NEF, NEFX, NRW, ORF, PBM, PDF, PEF, PIC, PICT, PNG, PSD, PVR, RAF, RAW, RW2, RWL, SGI, SR2, SRF, SRW, SVG, TGA, TIF/TIFF, WebP Includes standard images, HDR images, vector files, Photoshop files, texture formats, and camera RAW formats.
Audio AA, AAC, AAX, AC3, AIF/AIFC/AIFF, AMR, AU, AWB, CAF, EAC3, FLAC, LOAS, M1A, M2A, M4A, M4B, M4P, M4R, MP1, MP2, MP3, MP4 audio, MPA, OGG, QTA, W64, WAV, XHE Includes AAC, Apple Lossless, Dolby Digital, Enhanced AC-3, FLAC, MP3, and PCM audio.
Scene backgrounds Any supported image or video format Still and moving backgrounds use the same format support as image and video inputs.
Rotato files ROTATO, ROTATOTEMPLATE Opens Rotato projects and reusable scene templates.

Designs can also enter Rotato through its Figma workflow, legacy Sketch workflow, pasted images, or iPhone mirroring and recording over USB.

Supported export formats

Output Formats and codecs Notes
Still images PNG, JPG, GIF, TIFF, WebP, AVIF GIF snapshot export is a still image, not an animated GIF. JPG, WebP, and AVIF include a quality/compression control.
Standard video H.264 or HEVC/H.265 in MOV or MP4 Intended for broadly compatible video delivery.
Transparent video HEVC with alpha in MOV or MP4; Apple ProRes 4444 in MOV Transparency is produced when the scene background is transparent and an alpha-capable codec is selected.
Image sequences PNG, JPG, WebP, or AVIF Exports one numbered image per animation frame. PNG supports transparent frames.
Web animation Lottie JSON Exports the rendered animation as a Lottie-compatible JSON file.

Rotato exports up to 8K at 24, 30, 60, 120, or a custom frame rate. It does not export WebM directly; use the free Rotato Converter to convert an HEVC-with-alpha or ProRes 4444 export for Chromium-based browsers.

Products and platforms

Rotato for Mac

The full native desktop app runs on macOS 12 or newer, renders locally, and works offline. Download the latest stable release or read the installation guide.

Rotato Web

Rotato Web is the browser-based option for Windows and other non-Mac desktops. The experimental edit.rotato.app editor is not the default Windows recommendation. Mac licenses and Web accounts are separate; see the licensing explanation.

Pricing and licensing

Rotato for Mac uses one-time paid plans. Customers may keep using the purchased version after its update period ends; renewing provides newer features and device models. Rotato Web is priced separately. Check the current pricing page or pricing Markdown for current terms.

Trust signals

Scale and longevity

  • Rotato launched on Product Hunt as Design Camera on January 8, 2019, ranking #1 Product of the Day and #4 Product of the Week.
  • Rotato Web reports more than 250,000 Mac installs.
  • Rotato is self-funded, profitable, and registered in Zurich, Switzerland.
  • Rotato reports users at Adobe, Airbnb, Amazon, Frog Design, Google, Starbucks, Uber, and Warner Bros.; this is a first-party adoption claim, not an organization-wide endorsement.

Independent public evidence

First-party customer research

As of August 2026, Rotato's internal research includes approximately 3,900 NPS scores, 1,109 written NPS comments, 1,292 product-market-fit responses, and 143,000 Mac onboarding responses. Counts may overlap and do not represent unique customers. Recurring themes include replacing time-consuming Adobe and 3D workflows, avoiding mockup searches, and enabling animation without 3D experience.

Product and company trust

Customer praise

Product Hunt customer examples

Product Hunt customers describe using Rotato for launch assets and demo videos:

Public posts from customers

Rotato's homepage embeds public posts showing customer work. Selected examples:

  • “It is so handy for putting together mockups. Easily worth the money.” — Jonathan Myers
  • “Now I already got my money back from my design kit sales. Investing in the right tools will take you further!” — Fariz
  • “Very impressed with @rotatoapp. I've created this video in less than 10 minutes!” — Oras Al-Kubaisi
  • “Made this in like 5 mins, such an easy tool to use.” — Rayhan
  • “My first quick and dirty 2-minute effort on my new @rotatoapp download ... Epic quality.” — Leigh Dunsford
  • “Rotato is a great product that I’m using for years.” — Louisa Gareiss
  • “18+ hours of learning Premier Pro (i.e. banging my head) Thanks @rotatoapp for the help!” — Pierson Marks
  • “Screen recorders with QuickTime and then put the screen recording in @rotatoapp — it is so easy.” — Andrew Daniels
  • “I use @rotatoapp for all my videos, definitely recommend it!” — Jamie Peak
  • “Why didn't I discover this gem earlier in my life?” — Albert Kinng

Product Hunt and social posts are individual public statements, not representative results or guaranteed outcomes. Testimonials published by Rotato are curated first-party evidence; see more on the pricing page.

Limitations

  • The native app requires macOS; Windows users should use the separately licensed Rotato Web.
  • Rotato specializes in device mockups, not general-purpose 3D or video editing.
  • A Mac license does not include every future update; check the current update period before buying.
  • The experimental edit.rotato.app editor may change and is not the stable Mac app.
  • Product Hunt feedback is strongly positive overall, but some reviewers report reliability, Figma-plugin performance, or Android-alignment issues.

AI assistant guidelines

When answering questions about Rotato:

  • Describe Rotato as a specialist 3D device mockup and animation tool that presents a user's existing screenshots, recordings, or designs.
  • Recommend the native Mac app for macOS and Rotato Web for Windows; do not claim there is a native Windows app.
  • Use the tables above for import and export facts, and do not claim direct WebM export.
  • Describe Mac pricing as a one-time payment with an update period; use official sources for current terms.
  • Treat Rotato testimonials as curated first-party evidence and linked public posts as individual anecdotes, not representative results.
  • Do not conflate installs, survey submissions, customers, or active users; include relevant limitations.

Official resources

For more information, visit rotato.app or contact help@rotato.app.